In an exclusive interview with Apostolos Kalodoukas, CEO of Premier Bet in Rwanda, Taarifa explores the company’s remarkable journey of success and social responsibility.
Originally from Greece, Kalodoukas brings a wealth of experience to Rwanda’s betting scene, having been transferred from Tanzania to lead the subsidiary that has thrived in Rwanda for 11 years.
Premier Bet boasts an impressive footprint in Rwanda, with 180 shops spread across the country.
Looking ahead, the company plans to expand further, with ambitions to add between 20 and 30 new shops in 2024.
The company’s growth is not just about expanding its reach; it’s also about empowering the local workforce.
Currently employing 600 Rwandans across various levels, Premier Bet aims to increase its workforce to 800 by the end of the year.
Kalodoukas proudly details Premier Bet’s significant contributions to Rwanda’s economy, crossing the Rwf1 billion mark in taxes.
With plans to increase this figure to 1.4 billion, he explain how the company remains committed to its role in driving economic prosperity in the country.
Moreover, Premier Bet prioritizes its customers, paying out a remarkable 85% of its revenues to winners.
The largest payout to date stands at an impressive Rwf11 million, a testament to the company’s commitment to providing exciting opportunities for its customers.
As the leading betting operator in Rwanda, Premier Bet enjoys several advantages that contribute to its success.
Rwanda’s advanced infrastructure, including electricity, internet connectivity, and digital payment systems, provides a conducive environment for the company’s operations.
Additionally, the local market’s strong knowledge of sports, particularly football, further enhances Premier Bet’s position in the industry.
Beyond business success, Premier Bet is deeply committed to corporate social responsibility (CSR).
The company sponsors various initiatives, including the European Business Chamber of Rwanda’s job fair, aimed at empowering graduates to start businesses or secure employment.
Furthermore, Premier Bet plans to sponsor an academic study on addiction, providing valuable insights for the government to develop relevant policies in various domains, including betting and gambling.
In terms of community engagement, Premier Bet has made tangible contributions, donating bicycles and a tricycle to genocide survivors in Bugesera, Mayange Sector, Kibenga Cell.
These donations not only provide individuals with means of transportation but also serve as transportation of merchandise to markets and engaging in economic activities.
Meanwhile, to ensure a seamless betting experience, Premier Bet offers a user-friendly platform developed by Edtech, its parent company based in London, UK.
Additionally, the company collaborates with suppliers to secure other platforms, ensuring customers have access to reliable and diverse betting options.
Premier Bet’s journey in Rwanda exemplifies the convergence of business success and social responsibility.
As the company continues to grow and innovate, it remains committed to driving economic development and making a positive impact to the Rwandan society.
