Over the past few months, in a significant leap towards digital inclusivity, Airtel Rwanda has not only pioneered 4G LTE internet services but also disrupted the pricing norm, offering these advanced services at unparalleled affordability.
As of the third quarter of 2023, the standard tariff for mobile internet per MB was set at an astoundingly low price tag of Rwf5 on Airtel Rwanda, a stark contrast to the Rwf10 (100% more) charged by MTN Rwanda.
This aggressive pricing strategy by Airtel Rwanda is a game-changer, promising cost-effective access to high-quality broadband for its customers.
During the second quarter of 2023, Airtel Rwanda Ltd had a modest 11,000 subscribers on its 4G network.
However, in an impressive turn of events, the company’s 4G subscribers skyrocketed to nearly 600,000 by the end of Q3 2023. This substantial increase showcases a remarkable adoption and acceptance of Airtel’s 4G network among Rwandan consumers and the company expects to have hit at least one million subscribers by end of December 2023.
These impressive figures illustrate the unprecedented growth and rapid adoption of high-speed internet services in Rwanda. Airtel’s exponential increase in 4G subscribers signifies the heightened demand for faster and more reliable internet connections, mirroring a shift toward advanced technological infrastructures within the country.
Emmanuel Hamez, Managing Director of Airtel Rwanda, affirmed the company’s commitment to providing world-class 4G services at prices identical to existing 3G plans during the launch of the new campaign in June.
This customer-centric approach not only simplifies the transition to 4G but also ensures that Airtel customers experience upgraded services without any additional financial burden.
The move to offer 4G speeds at 3G prices is strategic, aiming to accelerate the adoption of 4G technology by eliminating cost barriers.
Airtel Rwanda’s initiative positions it as a key player in facilitating faster internet speeds and broader connectivity, making digital experiences more accessible to a wider audience.
This groundbreaking pricing model aligns with Airtel Rwanda’s broader mission to provide affordable quality connectivity services to all Rwandans.
The company’s focus on offering choice, consistent network quality, and value for money is evident in its efforts to bridge the digital divide and contribute significantly to Rwanda’s ICT sector.
In the wake of Rwanda’s National Broadband Policy and amidst a global push for improved connectivity, Airtel Rwanda’s commitment to driving affordability and innovation stands out.
The unprecedented pricing for 4G services reflects not only a competitive edge but also a sincere dedication to meeting the evolving needs of its customers.
Airtel Rwanda’s disruptive pricing in the 4G landscape is a testament to its vision of fostering digital inclusivity and ensuring that high-quality broadband is accessible to all, heralding a new era in Rwanda’s connectivity landscape.
However, with the multi-million dollar investments made into 4G and broadband into the country, there is only 1.6 million subscribers benefiting from this useful technology, thus calling for coveted efforts by players to ensure more Rwandans enjoy this privilege.