A Nigerian giant online travel agency today formally announced its entry into the East African travel market, a move that will bring its innovative travel services to the regional traveler.
The exclusive launch event which was attended by key regional travel trade stakeholders including airlines, hotels, travel agents and representatives of tourism bodies also witnessed the unveiling of the localized wakanow.co.ke travel portal.
Speaking during the occasion, Mr. Obinna Ekezie the Founder and Group Managing Director of Wakanow Ltd said that the East African market is and has always been a vital link in the African travel industry both as a vibrant inbound and outbound source of traffic.
“The strong partnerships Wakanow has had with Kenya over the years and the growth we have witnessed from this region is an indication enough that a local presence in Kenya is vital at this moment to take care of the East Africa market”, said Mr. Ekezie.
“I am particularly delighted at the prospect of bringing our travel expertise tailored for the African traveler to East Africa. From our humble beginnings in Nigeria eight years ago, we have become the best at what we do. Karibu and let’s grow the African travel industry together”, added Mr. Ekezie.
While lauding the decision taken by Wakanow to open a regional office in Kenya, the Chief Executive Officer of Kenya Tourism Board Dr. Betty Radier underlined the need to grow tourism numbers into Africa and promote intra-Africa travel.
“This is a commendable move by Wakanow. The Pay Kidogo Kidogo service will certainly be attractive for many in the region who want to plan their vacation over time”, commented Dr. Radier.
As part of its services portfolio, Wakanow pioneered “Pay Small Small(PSS)” travel installment payment scheme which is a runaway success in its other markets.
Since its inception, Wakanow has been key in sending travelers to Kenya from Nigeria and Ghana and in 2015 they launched a booking portal called thedestinationsafrica.com, totally dedicated to travel packages in and around Africa.
Besides its online presence, Wakanow has over 40 travel centers across West Africa, presence in nine African countries, Dubai, USA, UK and is looking to expand aggressively in East Africa creating jobs and being a part of the discussions to open-up the skies for easy travel across Africa.