MTN Mobile Money Rwanda Ltd has announced its sponsorship deal for the Tour du Rwanda in collaboration with the Rwanda Cycling Federation.
This partnership, signed on Thursday morning, officials said, highlights the company’s commitment to using sports as a catalyst for community engagement and development.
Emphasizing its dedication to nurturing young cycling talent, Mobile Money Rwanda will award the youngest winner on each stage of the event.
Jean Paul Musugi, Senior Manager at Mobile Money Rwanda, expressed enthusiasm, said that, “We are delighted to join forces with the Rwanda Cycling Federation for Tour du Rwanda. This partnership underscores our commitment to supporting initiatives that bring communities together and foster national pride.”
Musugi emphasized the impact of investing in endeavors that foster unity among citizens, added that, “With an audience of over one million individuals tuning in to witness this race, we are fully committed to supporting activities that resonate with the passions of the nation’s citizens, enhancing the collective happiness and shared experiences of the community.”
In addition to awarding the youngest winner, Tour du Rwanda will feature uniquely designed jerseys with custom branding at every stage.
This collaboration symbolizes an effort to unite the citizens of Rwanda through their shared love for sports, transcending geographic boundaries.
MTN Mobile Money Rwanda Ltd sees this as a commitment to actively participate in events fostering national unity.
Recognizing Tour du Rwanda as a flagship cycling event in Rwanda, MTN Mobile Money Rwanda Ltd, a key player in the Rwandan financial landscape, acknowledges the importance of supporting events promoting healthy competition and contributing to the country’s overall development.
