Rwandan flowers were showcased at the prestigious International Flower Trade Exhibition (IFTEX), in Kenya’s capital, Nairobi last week connecting producers, exporters and buyers.
“Three Rwandan flower exporters showcased exquisite summer flowers and roses, while establishing valuable connections with potential buyers for robust industry partnerships,” according to National Agricultural Export Development Board (NAEB).
The three-day exhibition (8-10) held at the Oshwal Center in Nairobi,was the 10th and largest edition of the IFTEX which concluded with resounding success according to organisers.
Details also indicate that the exhibition attracted more than 165 growers and suppliers.
“Buyers from diverse countries attended, and this year witnessed a significant increase in Middle Eastern buyers,”according to HPP exhibitions, the organisers.
The organizers reflected on this edition as the perfect showcase for the industry, emphasizing its role as a true grower-buyer show. Over three days, buyers had the opportunity to explore Kenya’s diverse range of flowers.
One notable highlight of IFTEX 2023 was the impressive array of flowers on display. This year, the stands presented a much wider variety compared to previous editions.
In a bid to mitigate risks, many rose growers have expanded their assortment to include summer flowers. This trend originated a few years ago but has gained momentum due to growing demand from Europe and the Middle East.
By offering an expanded range, growers are transforming into convenient “one-stop shops” for their customers. While roses remain a staple for many, even these growers are constantly innovating and expanding their offerings.
IFTEX 2023 also showcased two significant trends. Firstly, farms are increasingly consolidating their operations, and more of them are producing bouquets directly at the source.
This streamlining of processes enhances efficiency and enables growers to offer ready-made bouquets to their customers.
