MTN Rwanda has launched MTN One TV, a digital entertainment platform that brings different forms of entertainment together in one application while creating opportunities for local content creators to showcase their talents and reach wider audiences.
The platform, officially unveiled on Wednesday, November 11, 2026, offers users access to a variety of entertainment content, including romantic stories, comedy and cooking programmes, providing a single destination for audiences to discover and enjoy content.
Beyond offering entertainment to subscribers, MTN One TV is expected to support Rwanda’s growing creative industry by providing local content creators with another platform to showcase their productions, connect with audiences and expand their reach.
Speaking at the launch, MTN Rwanda’s Chief Executive Officer, Monzer Ali, reflected on his early connection with the television industry, recalling how he earned his first income as a child by helping neighbours repair television antennas.
“My first income was when I was seven years old from the entertainment industry, from the same television that Manjot talked about,” he said, explaining how he and two other children would climb rooftops to adjust antennas so families could watch television.
Ali said the experience, although far removed from his current role, made the launch of MTN One TV particularly meaningful.
“From there, today I am here after a few years launching MTN One TV,” he said, drawing a connection between his childhood experience and the company’s entry into digital entertainment.
The launch marks MTN Rwanda’s expansion beyond its traditional telecommunications and mobile money services into digital entertainment, as the company seeks to become part of a wider ecosystem connecting technology, audiences and content producers.
The event brought together the Minister of State in charge of ICT and Innovation, the Permanent Secretary in the Ministry of Youth and Arts, media representatives and local content creators.
The platform is expected to contribute to the development of Rwanda’s creative economy by giving emerging and established creators additional opportunities to distribute their work and reach viewers through digital channels.
For MTN Rwanda, the launch also signals an ambition to make entertainment more accessible while creating new opportunities for local talent in an increasingly digital media landscape.
