President Paul Kagame has congratulated Arsenal F.C. following their victory over Atlético Madrid, with both clubs serving as official partners of the country’s Visit Rwanda tourism campaign.
The Rwandan head of state, known for his passion for football, took to social media to celebrate what he described as a “great match” between the two Visit Rwanda-affiliated clubs, before extending his congratulations to the Gunners on their qualification for the U.E.F.A. Champions League Final.
“Great match between Visit Rwanda partner teams Atleti and Arsenal,” President Kagame wrote on X.
“Congratulations to Arsenal F.C. on the win and qualification for the U.E.F.A. Champions League Final. May the best Visit Rwanda partner team win!”
The result sets up a remarkable scenario for Rwanda’s global tourism brand, with both finalists carrying the Visit Rwanda logo on their kits.
The partnership, which sees the East African nation’s branding prominently displayed on the sleeves of both clubs’ jerseys, has given Rwanda exceptional visibility across some of Europe’s most-watched football competitions.
Arsenal’s run to the Champions League Final marks a historic moment for the North London club, who have long sought to conquer Europe’s elite club competition.
Their association with Visit Rwanda has helped shine a spotlight on Rwanda as a premier travel destination, reaching millions of football fans worldwide.
President Kagame’s warm words for both clubs reflect the unique position Rwanda finds itself in; a proud partner of two of Europe’s top footballing sides, with a place in the Champions League Final guaranteed to carry the Visit Rwanda brand to the sport’s grandest stage.
