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Rwanda’s Phone Manufacturer Signs Deal With Angolan Firm

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Mara phones, a Rwandan smartphone manufacturer, have entered into a partnership to export mobile phones to Angola through MISALE, an Angolan company, as a reseller.

“We signed a partnership MOU with MISALEI- Comércio e Prestação de Serviços, for phones distribution in Angola,” Eddy Sebera, the company’s Managing Director told Taarifa.

The agreement was signed on November 17 during a business forum with private companies from Rwanda and Angola hosted by Rwanda Development Board.

The forum was crowned by a networking session with business groups in Telecommunications, ICT, Agri-business, construction, mining, and financial services sectors

Addressing the forum, Eduardo Filomeno Leiro Octávio, the Ambassador of Angola in Rwanda, called upon the private sector in the two countries to take advantage of the existing excellent relations to explore investment opportunities.

“MISALEI- Comércio e Prestação de Serviços visited the factory to understand how we manufacture and assemble other components required of Smartphones,” Sebera said.

Angola wants to take this African Pride Initiative and has thanked Rwanda for pioneering this project taking Africa to the Digital World.

Meanwhile, Mara Phones currently runs at 20% capacity due to the slow market response during the pandemic and economy disruption in 2020 and 2021.

“Things are getting better and most countries are reopening,” Sebera noted, adding that, “We have exported our phones to 76 Countries (Africa and the rest of the World) as the company grows steadily.” “We are happy with the progress in the Domestic Market.”

The company plans to launch a Next Generation of Phones by Mid-Year 2022.

Africa’s first smartphone factory opened its doors in Kigali in October 2019 with the aim of becoming a leading brand across the continent. The firm competes with Samsung, whose cheapest smartphone costs Rwf50,000 ($54), and non-branded phones at Rwf35,000.

Mara Phones is a subsidiary company of the Mara Group owned by businessman Ashish J. Thakkar.