For three seasons, the Paris Saint-Germain community and the world will have a unique opportunity to experience Rwanda’s breath-taking beauty, creative culture, innovative environment, and modern and distinctive Made in Rwanda products through unprecedented and creative communications.
The partnership will also convey Rwanda’s openness to welcome business partnerships from France and across the world.
A win-win partnership
Visit Rwanda and Paris Saint-Germain will bring together their expertise through a new model of sport partnership built around three main cornerstones: cultural and artistic synergies, a shared commitment to excellence and football development.
— Paris Saint-Germain (@PSG_English) December 4, 2019
Rwanda’s long-term vision aligns with Paris Saint-Germain’s commitment to the younger generation, reflected in their massive global appeal as the youngest major European club, home to many of today and tomorrow’s greatest footballing talents, a pioneer for fashion and lifestyle in football, and a hotbed for ground-breaking experiences.
First team players and legends will travel to Rwanda for remarkable experiences that will be shared through digital platforms across the globe with more than 70 million Paris Saint-Germain fans.
For three seasons, the @PSG_inside community and the world will have a unique opportunity to experience Rwanda’s breath-taking beauty, creative culture, innovative environment, and modern and distinctive #MadeInRwanda products. #VisitRwanda #InvestInRwanda
— Rwanda Development Board (@RDBrwanda) December 4, 2019
Visit Rwanda branding will benefit from premium exposure on the back of the training kit and pre-game warm-up kits of the men’s team and also on the sleeve of the kit worn by the women’s team during their matches.
Visit Rwanda will also be displayed-at the Parc des Princes Stadium where fans of Paris Saint-Germain will also be given the opportunity to savour award-winning Rwandan tea and coffee that will be served exclusively at the Parc des Princes starting next season.