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Rwanda Is Now Second Most Popular Destination For Conferences And Events In Africa, Up One Place From 2018

Kigali has been ranked the second most popular destinations in Africa for accommodating international meetings and events by ICCA (International Congress and Convention Association).  

Cape Town is ranked first in Africa.

Last year, Kigali was ranked third behind Cape Town and Marrakesh.

ICCA represents the world’s leading suppliers in handling, transporting and accommodating international meetings and events.

The rankings, which were released by the ICCA on 13, May, are based on the number of association meetings taking place regularly (annually, biannually), rotating between at least three different countries and with at least 50 participants.

Last year, Kigali hosted 26 association meetings.

The association meetings organized by Rwanda included several high-level conferences such the 4th Gender Summit that was held in March, the Mo Ibrahim Governance Weekend held in April, the GSMA Mobile 360 Series Africa held in July, the meeting of the African Society of Human Genetics held September, the Africa Smart Grid Forum held in October and the International Conference on Family planning that was held in December.

Rwanda is currently hosting over 3,000 delegates attending the Transform Africa Summit 2019 as well as the Africa Public Relations Association Annual General Meeting.

Chief Executive Officer of Rwanda Convention Bureau, Nelly Mukazayire said Rwanda is happy to note the new rankings and that the country is working incredibly hard on attaining an even better position through hosting even more association meetings.

“We believe that identifying and working with our local associations will help Rwanda perform better in ICCA rankings in the years to come. Rwanda recorded 38,745 delegates in 2018, up from 28,308 delegates in 2017,” she said.

Tourism is the country’s largest foreign exchange earner and MICE is playing a significant role in its growth, bringing in 20% of all tourism revenues.

“MICE tourism contributed USD $56 million in 2018 and this year, we intend to increase it to USD $88 million,” she added.

Commenting on the ICCA report, the Rwanda Development Board Deputy CEO Emmanuel Hategeka said; “these rankings are proof that our MICE (Meetings, incentives, conferences and exhibitions) strategy is generating value to Rwanda.”

With the support of the government, as well as the private sector, Rwanda has been able to establish its self as a safe, secure MICE destination of choice due to the presence of world-class MICE venues, accommodation facilities, connectivity options and ease of service due to RCB support.

Rwanda is a preferred MICE destination due to its simplified visa process that allows nationals of every country in the world to get a visa on arrival in addition to its easy accessibility due to the multitude of flight options offering connectivity to Kigali and the rest of Africa though the national carrier Rwandair.

The presence of the range of world-class MICE venues such as the Kigali Convention Centre, the Kigali Conference and Exhibition Village and the newly opened Intare Conference Arena, as well as the soon to be opened Kigali Arena continue to enhance Rwanda as a top MICE destination.

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