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Rwanda Gears Up For Promotion Of Creative Industry As Economic Driver

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Rwanda recognizes the creative industry as a key component of the country’s economic development and job creation, especially for the youth, an official at Rwanda Development Board (RDB) has said.

Speaking on behalf of  government, RDB Chief Tourism Officer, Belise Kariza made the remarks at a press conference on Tuesday afternoon while officially announcing the upcoming Creative Africa Exchange that will take place in Kigali from 17th – 18th January, 2020.

“We all know the demand for African fashion, film, music, designs, is likely to increase with the continent’s growing middle class, opening the perspective of sustainable growth for the African creative industries,” she said.

Temwa Gondwe of Afrexim Bank, the event’s main sponsor said, “We need to look at trading beyond goods ans move to services through the creative industries.The evidence of the potential of the industry is there and we need to tap into it to sell African ideas and culture to the world.”

“Products of the creative industry are very important in driving down youth unemployment and promoting innovation. Therefore, through the Creative Africa Exchange we will explore ways to reawaken the industry,” he said.

Birame Sock, the Creative Africa Exchange Program Director, who was also present, said the event will bring all the stakeholders together to find solutions to challenges facing the creative industry in Africa from funding to getting the final products to the market.

“I would like to thank the organisers for bringing this important event to Rwanda as we seek to transform our creative industry,” Kariza said.