MTN Rwandacell PLC (MTN Rwanda) together with Mobile Money Rwanda Limited (MoMo Rwanda) have signed a branding partnership with the City of Kigali and taxi motorcyclists.
The two companies say that the initiative, featuring the rebranding of motorcyclists with new MTN/MMRL branded jackets, symbolizes the company’s commitment to empowering riders, providing a seamless experience to customers, and contributing to the community’s financial progress.
The branding partnership will include a range of benefits that will be rolled out in stages.
In the initial phases, motorcyclists will receive MoMoPay codes/QR codes, which will equip them to offer passengers hassle-free payment options, ultimately elevating the overall customer experience.
Then, they will have the opportunity to become MTN agents, selling airtime and earning commissions which will provide them with a new income stream.
In the subsequent phase of this partnership, motorcyclists will enjoy personalized rates for services like MoKash, Mobile Money Rwanda’s microfinancing service, as well as access to the Macye Macye service, MTN’s Device financing programme, among others.
Chantal Kagame, Mobile Money Rwanda Limited Chief Executive Officer, extended gratitude to City of Kigali for this partnership.
She said that the rebranding of Kigali motorcyclists with distinct branded jackets signifies not just a shift in attire, but a transformative leap towards enriching urban mobility and embracing contemporary solutions.
By utilizing MoMoPay, motorcyclists not only support the country’s cashless agenda but also champion and advance digital payment solutions. With their help, Rwanda will see traditional cash payments in the mobility sector become a thing of the past.”
Each branded jacket will bear the motorist’s identity number, ensuring easy identification, and feature a dedicated USSD code for the seamless purchase of MTN “Irekure” bundles, further empowering commuters with convenient and affordable mobile services.
“By equipping these riders with the tools to offer telecommunication services and convenient digital financial transactions, we’re fostering a dynamic ecosystem that bridges technology and everyday life,” said Mapula Bodibe, MTN Rwanda Chief Executive Officer.
“Our goal is to empower motorists to improve their livelihoods as well as to enhance accessibility while creating new avenues for our valued customers to engage with our services effortlessly.”
