MTN Rwanda has begun a month-long campaign sensitising its subscribers to go cashless under a theme Let’s Go Cashless.
According to the telecom company, this campaign will involve a series of engagements to reward new, existing and potential MoMo customers as well as promotions for agents and partners.
Organised annually, MTN MoMo Month aims to support and further Rwanda’s national agenda on promoting a cashless economy while creating awareness and educating Rwandans about the benefits of MTN Mobile Money.
“MTN Mobile Money services have brightened the lives of all our customers as well as played a big role in developing Rwanda’s financial infrastructure,” said Chantal Kagame MTN’s Chief Business and Corporate Affairs Office.
Speaking at the launch in Rwamagana Chantal Kagame said that this month, “we urge all Rwandans to join us in going cashless with MoMo as it is a convenient, easy and secure way of transacting.”
Under this cashless agenda, MTN has created jobs for over 33,000 people as Mobile Money agents and connected 3.4 million Rwandans to the benefits of easy, cost-effective mobile financial services across the country.
“By working with our partners to increase MoMo penetration, we are all making a positive and sustainable impact in Rwanda – so that we can be better together,” added Mrs. Kagame.
The penetration of Mobile Money in the country has seen a continuous rise with the enhancement of existing offerings such as MoMoPay, MTN m-Ticketing as a digital user-friendly ticketing solution, Tap&Go payments for bus services, Bill Payments, Bank Push & Pull, Loans & Savings, Bulk Payments, Electricity purchase, Payment of Government services and many more.