Previously searching for something online, Google would only consider Key words and ignore others. There is now a new detailed improvement that makes searching easier.
Google said it is now deploying a massive update to search making it more useful with more relevant results.
With the update, Google is looking to better understand all the words you type in the Search box, not just keywords. That includes important words that give context to a question, like “to” or “for.”
Previously, Google’s search algorithms would essentially ignore these important contextual words, as it would only look at keywords.
Here’s an example that Google provided to show the difference when it considers important words it used to dismiss.
Google Search fellow and vice president Pandu Nayak says, “While we’ve continued to improve our language understanding capabilities over the years, we sometimes still don’t quite get it right, particularly with complex or conversational queries.”
Anyone who follows Google these days won’t be surprised about the key technology that will power this update. It’s none other than “machine learning.”
In brief, machine learning helps Google “process words in relation to all the other words in a sentence, rather than one-by-one in order,” Nayak said, and it can “therefore consider the full context of a word by looking at the words that come before and after it – particularly useful for understanding the intent behind search queries.”