Carryout Market Research in Agribusiness Ventures



More people are turning to agribusiness ventures that are involved in the primary production of crops, livestock and poultry.

Sometimes these ventures become specialized in the processing or semi processing of agricultural commodities because of having many years of experience and always being informed about the industry’s condition.

Market research can simply be defined as the action or activity of gathering information about consumers’ needs and preferences.

For any aspiring agribusiness owner, there is always plenty of opportunities that can be turned into a successful business venture.

For one to be a successful owner of an agribusiness venture, it is of great importance to carry out a market research to get an informed view of what to expect when venturing into agricultural businesses.

Market research has proven to be a key aspect that each aspiring business owner must undertake before setting up the actual business, it has several informative guidelines that will help to sustain a business.

Firstly, market research advises the farmer about what product he or she must focus on producing and know who the consumer of that specific product will be.

Market research further helps a farmer determine how much to charge for his/her product, how much of the product must be produced. Lastly, a market research assists farmers to develop a production plan that will always ensure that the customers’ demands are satisfied.

A good example would be that of a farmer who has conducted market research in Windhoek and he/she discovers that there is a demand for fresh table eggs for households in the suburb of Hochland Park, he/she will then focus on rearing for example Lohman brown hens that produce eggs.

This market research will assist the farmer to understand who the current producers of eggs are, how much they are charging and where they buy their inputs such as feeds and vaccines.

It further helps the farmer identify the gaps that current producers are not filling or catering for. For example the delivery service of eggs to clients, could give you an edge over producers when you charge the same price but go the extra mile of delivering the product (eggs) to the doorstep of your customer.

Additionally, when you have done proper market research, you as a producer of an agriculture product will be informed as to what form of the product the customer requires.

Market research addresses the issue of ensuring that customer needs are met by delivering the product in its desired form.

When selling table eggs to residents of Hochland Park, you will be informed by market research to know which households demand a tray of 30 eggs biweekly, weekly or daily.

This will help you as an egg producer to know how the production cycle of eggs can be properly set up to ensure that the clients who need eggs daily, weekly or biweekly get to receive their products at their desired convenience.

Finally, always ensure you do a thorough market research when thinking of setting up an Agribusiness venture as this has a major role to play when you as a farmer wants to have a sustainable income generating enterprise.


Hanks Saisai is a Technical Advisor: Crops & Poultry at Agribank, Malawi

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Rwanda, DPWorld Launch Global E-commerce Platform For Rwandan Products



Rwanda Development Board, (RDB) and Dubai Ports World (DP World) have launched a new global e-commerce platform,, that will market Rwandan products to the global market place.

The launch comes after RDB and signed a Memorandum of Understanding (MoU) in December, 2020 to launch the new global B2B and B2C e-commerce platform to make it easier for Rwandan businesses to engage in international trade.

Dubai Ports World is an Emirati multinational logistics company based in Dubai, United Arab Emirates. It specialises in cargo logistics, port terminal operations, maritime services and free trade zones.

Rwanda now becomes DP World’s hub for expanding e-commerce across the East Africa Community and beyond. Rwandan businesses will also benefit from broader DP World services and investment that will help to facilitate and develop trade.

This includes the promotion of Rwandan exports of coffee, tea, and horticulture on, modernising of Rwanda’s supply chain logistics including in rural areas, and access to digital tools to help businesses save money and expand their reach to local, regional, and global markets.

“We have robust infrastructure to support logistics in Rwanda and we are committed to reducing the cost of logistics, enabling Rwanda to become a regional logistics hub,” Summit Bhardwaj, CEO of DP World Rwanda, said during the launch that was held virtually on Wednesday morning March 3, 2021 between Rwandan officials and DP World Executives.  

RDB Deputy CEO, Zephanie Niyonkuru and Rwanda’s Ambassador to the UAE, Emanuel Hategeka, were part of the launch.

Niyonkuru said that is a great addition to Rwanda’s local and regional trade activities and as a country promoting the manufacturing of products for export. “We believe it will help us quicken the process of connecting buyers and sellers,” he said. “The real work has now started and we need to make sure that many companies sign up and access global markets. We also hope that through the platform, we’ll be able to reduce the overall cost of trade.”

Ambassador Hategeka who has been instrumental in securing this partnership said that, “We are honored that Rwanda is the first country of launch for in the region. E-commerce platforms like this are needed now more than ever before as we respond to the disruption caused by the COVID-19 pandemic.”

This launch follows also another development where Rwanda’s products are now listed on the most popular e-commerce platforms in Singapore such as Red Mart and Shopee Singapore as well as s major Singapore’s largest grocery retail shops.

In January, this year, the on-going Campaign to promote Rwandan Coffee and other products in Japan, Ambassador Ernest Rwamucyo met with Yoshiaki Kawashima, President, Mi Cafeto, and Special Advisor to JICA on Coffee Value Chain Development Project to explore how more coffee could be accessed in Japan.

Sales of Rwandan coffee in China via online platforms belonging to China’s e-commerce giant Alibaba increased by 400 percent in 2020, according to Alibaba.

Amb. James Kimonyo, Rwandan envoy to China (centre) with Xueli Cherie, a Chinese online influencer, and Sam Abikunda, Commercial Attaché at the embassy during a live streaming promotion event in China. / Photo: Courtesy.
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Rwanda’s Weekly Agro Exports Performance



Last week Rwanda shipped out various tonnes of horticultural products coffee and tea fetching an impressive amount of foreign revenue.

According to National Agricultural Export Development Board (NAEB) mandated to develop and enhance Rwanda’s agricultural exports, Last week Rwanda exported 255,298Kg of horticultural products which earned U$441,679.

Details show the Main Countries of destination of Rwanda’s horticultural products were mainly Holland, United Kingdom, DRC, Germany, among others including USA, UAE, France, Uganda, Belgium, Tanzania and Denmark.

A total of 431,107Kg of Rwanda Coffee worth U$1,383,622 was exported compared to previous week, export quantities and revenues increased by 86.2% and 83.9% respectively. 52.2% of the consignment was fully washed. Destinations: China, UK, Belgium, Russia, Kenya, South Sudan & Nigeria.

Meanwhile, 449,000Kg of Rwanda Tea  were exported generating U$1,146,118. Compared to last week, the average price slightly reduced from U$2.78/Kg to U$2.5/Kg. Main country buyers were Pakistan, and UK among others.

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Tanzania Unveils Aggressive Plan For Livestock



Tanzania has announced that it is seeking to revamp its livestock subsector with the aim of making it more profitable.

Dr. Jonas Kizima the Acting Director-General of Tanzania Livestock Research Institute (Taliri) said on Tuesday that Preliminary studies have discovered that most industries in the livestock products category are performing shoddily due to poor production and supply of raw materials.

The Tanzanian government said it is embarking on implementing a special five-year programme (2021-2025) to push for improvement of the livestock industry.

“The programme seeks to enable stakeholders in the beef and dairy cattle chains in all regions of to improve their performance by adopting better technologies and practices so that they can stand a professional chance to meet actual raw material demand in the livestock industry,” Dr. Jonas Kizima said.

Tanzania is therefore arguing that it is going to introduce and help livestock keepers across the country to raise hybrid animals, provide best animal health services, animal compounded and feeds, put in place animal husbandry infrastructure, improve milk handling, grazing systems and maintain good diary animal genetics.

“Inbreeding is the biggest technical challenge livestock keepers are facing- it is detrimental to livestock,” Dr Kizima noted.

The new agenda is in compliance with President John Magufuli’s directive issued to revive and promote animal industries for the next five years in the coastal East African country.

According to Concerns by Magufuli at least 90% of animal skins and skins produced in Tanzania were of very poor quality due to poor slaughtering methods.

Magufuli says he is seeking to motivate investors from within and outside the country to invest in meat industries, but also in leather production and other animal products such as hoofs.

Under this new program, Tanzania wants to construct seven major abattoirs in different regions with the capacity to slaughter at least 6700 cows and 11000 goats per day.

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