The Cultural and Creative Industries (CCIs) in Africa have the potential to contribute significantly to GDP and boost socio-economic development by providing diverse employment opportunities for Africans if the adequate amount of resources are allocated to the sector.
In countries and regions where investments have been made in CCI’s, economies have witnessed significant earnings.
For example, in the USA, the creative sector contributes US$ 800 billion per annum and globally the CCIs generate annual global revenues of up to US$ 2,250 billion.
Africa’s population provides a ready market and unexploited market as both the creators and consumers of cultural and recreational products.
For African youth in particular, the creative economy has the power to influence and inspire present and future generations to fight graft and therefore contribute to a more sustainable development path.
The growing influence of youth in the CCIs is witnessed by the liberalisation and widespread adoption of democracy and good governance trends that allow for freedom of expression, respect of human and people’s rights, the formation of social and economic groupings, the breaking down of the ideological barriers, as well as the expansion of new technologies which ease the flow of ideas, opinions, information and movement of cultural goods and services.
Over the years, the trend of creativity in preventing and combatting corruption has risen. Across the continent, renowned musicians, poets, comedians, cartoonists, writers, performing artists and film makers, have undertaken sensitisation campaigns on good governance across all spheres of the society to advance the narrative and cause of action against corruption.
The African Union Advisory Board on Corruption (AUABC) pledges to continue strengthening collaboration with stakeholders in the CCIs and policy makers to build on existing frameworks and develop strategies to encourage Africans on the continent and in the Diaspora to support the fight against corruption.
Relatedly, this will be relevant in rallying for the implementation of policies that allow for witness protection for whistle-blowers. Through these efforts, best practices, experiences and progress in the fight against graft will also be prioritised.
With adequate investment, functional and efficient institutional as well as human resource capacity, the AUABC is certain that preventing and combating corruption in the creative industries can be realised to support the endless opportunities for creative content generation and production, increased capacity for distribution and promotion and, more importantly the fact that every consumer or artist can become a creator of cultural values and products.
New information technologies potentially can increase dialogue and communication between cultures and enhance respect for cultural diversity hence allowing for its expression thus the Creative Economy and industries can support sustainable economic growth.