Airtel Rwanda has announced a smartphone acquisition campaign that will see the telecom offer every new handset on the Airtel network double data for the next three months.
The campaign is aimed at closing the digital divide in the country especially in this period when the affordability of internet connection has been a key concern for many. Airtel Rwanda aims to make a difference by providing affordable internet to all.
In line with this campaign, Airtel has also undertaken a strategic partnership with TECNO, the leading smartphone distributor in Rwanda. Under this partnership, customers who purchase a TECNO Camon 16 Series or TECNO Spark 5 pro smartphone from a TECNO or Airtel shop across the country will enjoy twice the value of any data plan they purchase on their newly acquired smartphones for three months and an additional 7GB if purchased at an Airtel Shop.
For instance, if a customer buys the Rwf10,000 monthly data plan for 30GB, they will receive 60GB in addition to the 7GB. This means that the customer will walk away with 67GB.
Speaking on this partnership, Airtel Rwanda’s Managing Director, Amit Chawla said that Data is driving the next phase of telecom revolution across the globe. “In recognition of this phenomenon, we at Airtel Rwanda have made significant technology and network investments to ensure we deliver the best data experience for smartphone users in Rwanda. This partnership redefines affordability and offers great value to customers.”
“This new offer will additionally help deepen data penetration in line with Airtel’s positioning as the smartphone network. This underlines our commitment to continually enhance the value that we deliver to our customers,” he added.
Commenting on the partnership, Didier Dushime, Head of Strategic Partnership and Business Development Department, Transsion Rwanda said; “This partnership will empower Rwandan TECNO Camon 16 and TECNO high-end users to fulfill their personal and professional endeavors and also help more consumers to their dream. As TECNO Camon 16 which is a camera revolutions smartphone we are committed to delivering innovative and quality smartphones to the Rwanda population with affordable mobile internet value propositions that will make life richer, better and more meaningful for Rwandans.”
To enjoy this offer, all customers will simply dial *407# to opt into the offer as soon as they insert an Airtel Sim Card for the very first time and follow the prompts. Afterwhich dial *255*2# to subscribe to their first bundle which will be instantly doubled