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African Celebrities, AU, WHO To Organise Continental Festival Against #COVID-19

3 Min Read

The World Health Organisation (WHO), the African Union, and the Africa CDC will organise a multi-hour streamed and televised event from May 25 to June 6, 2020 bringing high profile celebrities from around the continent to joining forces to spread official health messages against #COVID-19 beyond African capitals.

The celebrities include musician Awilo Longomba, comedian Eddie Kadi, activist, author, former CNN anchor Isha Sesay, Miss Universe Ghana Akpene Hoggar, musicians Afro B, Dj Spinall and Mohombi, and soccer players Djibril Cisse and Yannick Bolasie.

The Festival will also feature artists, influencers, institutions, entrepreneurs, innovators and thinkers, and include live discussions, performances, creative sessions panels and interviews, as well as showcase local solutions and homegrown health innovations to tackle coronavirus in Africa.

A Festival of creativity and innovation

The Festival, named INFORAFRICA, will kick off on May 25, Africa Day, the annual commemoration of the foundation of the African Union.

It will bring together Africans from the continent and the diaspora through culture and art, highlighting the resilience of the continent, particularly the dedication of its health workers and the strength of its citizens.

The event will also bring together NGOs, entrepreneurs and business leaders, mobilising them to lend their support and resources in the fight against the pandemic on the continent.

Exclusive Programming

The #INFORAFRICA will feature global stars and performers including the producers DJ Spinall and DJ Juls, the international soccer players Djibril Cisse, Yannick Bolasie, Youssouf Mulumbu and Tresor Lualua, Grammy award winner Mohombi, singer Innoss’b, Nollywood actor Onuchukwu Michael Okpokwu, singer and entrepreneur Akeju, among hundred other artists and influencers.

Together, they will promote official health messages and barrier measures, and help raise funds to support the most vulnerable populations on the continent.

The #INFORAFRICA FESTIVAL will work with broadcasters, advertisers, media channels and content production houses to create content that travels and to deliver official health messages to the most remote areas on the African continent.

According to organizers, all content from the festival will be disseminated across the continent through TV and radio broadcasting, as well as streaming and sharing on various digital platforms, to ensure the messaging reaches all 54 countries.

Audience engagement will also be paramount. It will serve as an important vehicle to deliver health messages to the widest audiences possible, where broadcasting and streaming may not be an option, ensuring that as many as possible #GETINFORAFRICA.