Rwanda is increasingly looking to its creative industry to help combat drug abuse and promote responsible behaviour among young people, with government leaders, artists and security agencies calling on entertainers to use their influence to drive positive social change.
Speaking during a meeting with creatives, Government Spokesperson Yolande Makolo said music has the power to heal, inspire and educate communities.
“Music has the power to heal, to inspire hope and to deliver messages that build society. Artists have an important responsibility to encourage citizens to avoid illicit alcohol and other harmful substances that threaten their health and wellbeing,” she said.
The initiative comes as Rwanda steps up efforts to curb drug abuse and the consumption of illicit alcohol, which authorities say continue to endanger public health, particularly among the youth.
Minister of Youth and Arts Development Dr. Jean Nepo Abdallah Utumatwishima urged artists to become role models, saying their influence should inspire young people to make responsible choices. He also called for greater professionalism in the entertainment industry, citing recent incidents of disorder at the Spinny and Friends concert.
Minister of Health Dr. Sabin Nsanzimana warned that investigations into recently banned alcoholic beverages found dangerous industrial alcohols not meant for human consumption.
“That is why we already have around one hundred people who have lost their eyesight, and there are likely others who have not yet been identified,” he said.
Artists echoed the call. Musician Nel Ngabo urged fellow entertainers to show young people that success is built through discipline and hard work, while rapper Bushali said drug abuse, particularly substances known as “ibyuma”, is denying many talented youths the chance to succeed.
Music executive Coach Gael said protecting young talent from drugs is essential for the growth of Rwanda’s creative economy, while Rwanda Investigation Bureau official Peter Karake called on artists to use their platforms to discourage drug use and promote responsible citizenship.
The meeting concluded with a commitment to strengthen collaboration between government institutions and the creative industry, positioning artists as key partners in building a healthier and more responsible society.
