Woodford Reserve Whisky has made a quiete debut in the East African region ultimately joining the premium-whiskey market.
Woodford Reserve, the small-batch Kentucky bourbon produced by Brown-Forman, announced its arrival during a Nairobi event celebrating Old Fashioned Month on November 6, part of a global initiative highlighting the classic cocktail.
“Old Fashioned Month has been curated for the discerning whiskey connoisseur. Guests get to enjoy an iconic cocktail that continues to thrive globally,” said David Mutunga, Brown-Forman’s East Africa Advocacy Lead.
Woodford Reserve is now available in Kenya through major retail and e-commerce platforms, with Brown-Forman targeting affluent, urban consumers willing to pay for super-premium spirits.
The launch taps into Nairobi’s expanding bar and cocktail culture, using Old Fashioned Month to boost both on-premise consumption in hotels and bars, as well as at-home mixology.
Woodford Reserve says it hopes to leverage its heritage, small-batch production, and distinct flavor profile to differentiate itself in a crowded market of imported whiskies, positioning the brand to capture a niche of discerning consumers.
The bourbon is already present in several African markets, including South Africa.
