Taarifa Rwanda

Equity Bank Rwanda Launches Cutting Edge Merchant-based Application

With about 2500 agents across the country, Equity  Bank is rolling out a new product called EazzyPay into the market.

The product was launched on Monday by the Bank’s Managing Director, Hannington Namara, at the Headquarters.

He said Eazzypay is one of Eazzy banking products or solutions that currently available in the market that provide an easy, comprehensive, and secure banking experience for Rwandans.

EazzyPay is a merchant-based application for payment of goods and services using mobile phones.

The bank already has 3600 marchants registered.

It is an interoperable payment platform which allows one to pay for bills.

The application allows persons with accounts with the equity bank to pay for goods and services easily and conveniently using a mobile at registered Eazzypay merchant outlets ( eg: Local Markets, supermarkets, local shops, malls, petrol stations, etc).

The eazzybanking platform also allows individuals to open virtual accounts instantly by themselves.

This self on-boarding service is called “akokanya”. Accounts can also be opened at any of the Equity bank’s Agents across the country.

Accounts opened using this digital platform become transactional immediately.

Today marked the kick off with a 3 months marketing campaign to create awareness, visibility and adaptation of this amazing product, meant to provide convenience to the daily financial lives of the public.

It is a campaign with amazing prizes -12 brand new Motorcycles, 12 large size televisions, 12 smart phones, and a grand finale cash prize of Frw 2.5million.

The bank has also hired external qualified professionals to ensire quality selection process of winners, said Namara at a press conference.

Namara said that the launch of the Eazzypay is testimony of the bank’s efforts to further the government’s agenda of creating cashless economy and promote digital payments.

“The eazzypay we are launching today is the first of many and our continued commitment to serving our affluent customers by widening our portfolio through innovative and excellent products and services,” he said.

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