Taarifa Rwanda

Kagame Says Rwanda Will Make $1 Billion From Arsenal Deal

Critics who had argued that Rwanda should have £30m in other areas instead of signing it off as an Arsenal Football Club’s official Tourism Partner and its first shirt sleeve partner might have to reconsider their line of thinking.

President Kagame has said the deal with Arsenal is paying off good results.

“In the last 10 years we used to get no more than 100 million a year. We are now getting 450 million,” Kagame told journalists in Botswana at the end of his two day official visit on Friday in Gaborone.

“The estimation is, in 5 years we will be hitting 1 billion,” he said adding that, “The partnership was signed in that context,” yet, he added, cristics said that this is not where Rwanda should be putting its money.

“It has been a very short time and I want to tell you we have more or less returned what we spent, and waiting for much more,” Kagame said.

Progressive experts had estimated that the £30million investment could help to bring in £300million of new revenue, but Rwanda is already fetching more than £400million.

In the deal, the Visit Rwanda logo features on the left sleeve of all Arsenal Football Club teams for the duration of the exciting, three-year partnership.

As part of the deal, Arsenal players will continue to visit Rwanda to hold training camps, while the country’s logo appears at the side of the pitch at the Emirates stadium and on the backdrops for post-match interviews.

In May 2018, Rwanda Development Board CEO, Claire Akamanzi, who signed the deal on behalf of Rwanda, said that, “For those asking if tourism promotion funds should have been used for water or electricity, let me break it down for you: Infrastructure is imported. Tourism is our number one forex earner. The more Rwanda earns from tourism, the more we can invest in our people. That’s the connection.”

For details of activities under the VISIT RWANDA project, click on this link >>> www.visitrwanda.com 

Former Arsenal player Tony Adams with President Kagame, a committed fan of the team. Photograph: Flickr
The Visit Rwanda-Arsenal Football Club partnership was officially launched during the opening fixture of Arsenal’s English Premier League season

Meanwhile, before leaving Botswana, Kagame promised to visit again and stay longer.

“We go back home with the satisfaction that our visit has been very fruitful. When we depart we will be thinking about when we could be visiting Botswana again, staying longer and interacting more with our friends, brothers and sisters,” he said.


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