The Government of Rwanda (GoR) has launched a 52 week national road safety campaign aimed at educating all road users on safety measures to save lives and prevent serious injuries.
The ‘arrive safely’ campaign was launched simultaneously in all public bus terminals.
In Nyarugenge District , the launch was graced by the State Minister for transport Jean de Dieu Uwihanganye, the Deputy Inspector General of Police in-charge of administration and personnel, Juvenal Marizamunda, and the economic affairs vice mayor city of Kigali Parfait Rutasibwa together with several stakeholders in the transport sector.
The campaign is a collaborative effort between the Rwanda National Police (RNP), Rwanda Utilities Regulatory Agency (RURA), Rwanda Interlink Transport Company (RITCO), and the federation of commercial motorcyclists FERWACOTAMO), among other partners.
Speaking at Nyabugogo bus terminal, Minister Uwihanganye, said that the decision to conduct the education campaign for 52 weeks was informed by previous one week road campaigns which resulted in significant reduction in accidents of about sixty per cent.
He said road accidents claim at least one life everyday on average.
“One death on our roads is too many, and there is more we can all do to get the road fatalities down to zero and the Government is absolutely determined to reduce the devastation and trauma that is seen on our roads,” Minister Uwihanganye said.
DIGP Juvenal Marinzimunda, explained that the campaign will be sustained for the 52 weeks to ripe the gains of continuous public awareness campaigns and will focus on law enforcement, road safety education and emergency responses.
He added that Rwandans should not see the campaign as policing, but as a life-saving matter.
“One moment of inattention, one bad decision to race a red light or over speeding could mean life in a wheelchair, painful operations or permanent health issues, or worse,”DIGP Marizamunda said.
He explained that police records show most accidents are caused by unbecoming human behaviors.
“Speeding, distraction, alcohol and drugs, fatigue and not wearing a seatbelt continue to be among the major causes of death on our roads.
The latest ‘arrive safely’ campaign will feature a range of education resources, including easy to follow guidelines, a routine briefing session by all public service drivers on the rights and obligations of both the driver and passengers before embarking on any journey.
Others are, Video-clips that challenge a number of behaviours and attitudes to improve road safety, including drink driving, drug driving, wearing helmets and using handheld phones while driving.