On Christmas and last days of 2018, Rwandans who enjoy Heineken beer will now be able to consume a CL 33 returnable bottle on a Rwf800 price reduced from Rwf1000, as the industry starts producing the beer in Rwanda.
Bralirwa Plc has announced that as of December 20, this year, it will officially launch local production of Heineken beer in its brewery in Gisenyi, Rwanda.
Following the announcement, Rwanda will become the 9th African country producing, packing and selling Heineken locally, alongside other markets in Nigeria, Namibia, South Africa, Namibia, Morocco, Egypt, Tunisia and Ethiopia.
Locally produced Heineken will replace Heineken Bralirwa Plc had been importing to Rwanda from Netherlands since 1991.
Heineken produced in Rwanda will importantly maintain the international quality standards and the given local production will now have even fresher taste.
“Heineken will now taste as fresh as you were drinking from Amsterdam,” said the Supply Chain Director at Bralirwa Plc, Sander Bokelman.
According to the Managing Director of Bralirwa Plc, Victor Madiela, Heineken will now be more affordable to Rwandan consumers with the retail recommended price reduced from Rwf1000 to Rwf800 for a CL33 returnable bottle allowing more Rwandans to enjoy the great Heineken taste.
“We believe that this innovation will create additional business opportunities for Bralirwa Plc and for our business partners in Rwanda as well as exporting to neighboring countries. Additionally, this is another contribution to Made in Rwanda which every Rwandan can be proud of. By switching from importing to producing Heineken in Rwanda, Bralirwa Plc will also contribute more in the development of the local economy,” Victor Madiela added.
Heineken is sold in about 170 world countries.
Bralirwa Plc was founded in 1957 and from 1971, it became part of the Heineken Group which has 75% shares with other 25% shares belonging to shareholders.