Arsenal Football Club players have tasted and enjoyed the Rwandan traditional ”Intore” dance after the Intore dancers surprised them at Emirates Stadium training ground.
In the video tweeted on Arsenal FC Twitter handle, the Intore dancers wearing the Rwandan traditional dresses, crowned with manes and drum beaters who beat the beautiful drums surprised the Arsenal players with the colourful performance on the playground.
Arsenal tweeted as “It was just a normal day at training… …and then this happened.
It was just a normal day at training…
…and then this happened 🥁
— Arsenal FC (@Arsenal) August 9, 2018
Thanks for coming to see us, @visitrwanda_now
In the video, Arsenal players including Mesut Ozil, Alex Iwobi, Shokran Mustaphi can be seen amazed, while Pierre Emerick Obameyang, Granit Xhaka, Laurent Koscielney and others display their excitement, which might be their first time to witness the culture exported from the land of a thousand hills, a nation located in East Africa.
After a moment of excitement and amazement, all Arsenal players on the ground joined the Intore dancers.
Arsenal has an advertising deal with Rwanda to promote the country through the “Visit Rwanda” message on their left jersey sleeves.
The video has since gone viral receiving several retweets and likes while followers begin to ask questions and make comments on the rich cultural dance and where it originates from.
They also show the intention to know more about Rwanda.
In May, this year, the Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, became Arsenal’s first official sleeve partner as part of the country’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging.
The three-year deal will also see ‘Visit Rwanda’ become the official Tourism Partner.
The ‘Visit Rwanda’ logo will feature on the left sleeve of all Arsenal teams from this coming season. The new kit for season 2018/19 was unveiled on May 22.
Rwanda is one of the fastest growing economies in Africa with a booming tourism sector that has seen the number of visitors double in the last decade.
The country’s national parks are attracting record number of tourists due to growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas.
Rwanda received 1.3 Million visitor arrivals in 2017.
94,000 tourists visited Rwanda’s three national parks of Nyungwe National Park, Akagera National Park and Volcanoes National Park.
Tourism has generated 90,000 jobs and is Rwanda’s largest foreign exchange earner.
Rwanda is ranked as the second easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.