On Thursday, the second-largest U.S. automaker will unveil its new Nascar Mustang, which will replace the Fusion sedan Ford is phasing out of U.S. production.
Ford on Wednesday announced that it has made its 10 millionth Mustang, the best-selling two-door sports car that has been in continuous production since it was first introduced 54 years ago.
The car debuted at the World’s Fair in 1964, the same day it rolled into showrooms. It was a unique vehicle — a fast two-door car that was meant to be affordable.
Ford said it also plans to release the Shelby GT500 Mustang in 2019, which is intended to compete with other high-powered American sports cars, such as the Chevrolet Camaro ZL1 and the Dodge Challenger Hellcat.
Ford CEO Jim Hackett said the company will eventually phase out sedans and compact cars. Ford Mustang was one of only two conventional cars the company will continue to sell once the transition is complete.
That’s because the Mustang has such a strong following and is so deeply intertwined with Ford’s identity, said Ford marketing manager Jason Mase.
“It’s kind of the soul of the company,” he said.