Rwanda Tea has joined the list official sponsors of Tour Du Rwanda in an effort to popularize one of Rwanda’s leading cash crops and a major export.
There are 42,840 farmers across 12 districts in Rwanda growing Tea on 26,897ha. The country badly needs to increase local consumption of this crop that has remained predominantly for export.
Popularizing Rwanda Tea through being part of a major Cycling tournament, the country seeks to increase Tea exports from $88million last year to $92milion in 2018.
NAEB Tea Divison Manager Issa Nkurunziza Rwanda’s tea is unique in taste and appearance.
However, he said local consumption is still low due to mindset and other factors.
Associating with the cycling sport, Rwanda tea could attract more local consumers.
Rwanda tea has also featured in major exhibitions both in the region and other global arenas.
Last year Rwanda Tea was exhibited at the 3rd Africa Tea Convention & Exhibition that took place in Kenya.
Eligible Rwanda tea primary grades won the competition, the best Sample: Nyabihu tea factory.
The exhibition is a global event for tea industry organized by the East Africa Tea Trade Association that aims at providing a great opportunity for tea value chain stakeholders to interact with world tea leaders and technology experts, tea industry experts, researchers and scholars, commodity traders, tea brokers, tea value adders & blenders and other inputs suppliers among others.