The international Organization of the Francophonie (OIF) may have been existing since its creation in 1970 but it’s never been as vibrant as now.
The next secretary-general for the OIF will be chosen at a summit in the Armenian capital of Yerevan on 11-12 October and the campaigns are interesting.
There are only two candidates for this juicy job; the incumbent Secretary General Michaëlle Jean – a Canadian seeking a second term and Rwanda’s Foreign Affairs Minister Louise Mushikiwabo, running for the first time.
The Secretary General of OIF earns approximately more than 250,000 Euros annually, and this doesn’t include extra daily expenses.
The OIF has its headquarters in Paris, France.
OIF mission is to embody the active solidarity between its 84 member states and governments (58 members and 26 observers), which together represent over one-third of the United Nations’ member states and account for a population of over 900 million people, including 274 million French speakers.
Meanwhile, 55% of French-speakers live in Africa – it is the continent with the largest number of French speakers.
Mushikiwabo candidacy would make franco-Africa proud and indeed she has already received the public backing of French President Emmanuel Macron and the African Union.
But the very interesting bit is how Mushikiwabo has introduced style, valor and digital prowess in her campaign.
She has created a whole new swanky website http://lmfrancophonie.com/ and carries details about her candidature all in French; her biography, priorities and new information.
She also has the strongest backing from thousands of supporters from different parts of the world.
And indeed, many are digitally connected and engaging.