Regional flower growers and dealers are slated to make major deals next month at the International Flower Trade expo (IFTEX) in Nairobi.
Rwandan flower farmers are scheduled to benefit from this expo which is attracting clients from US and Asia.
Rwanda has set a target of producing 44000 tones of flowers per year worth $140 million by 2020 in export receipts.
Last year Rwanda earned almost $220 million in 2017 from flower exports.
This expo is aimed at cutting reliance from European Union market, which buys more 50% of the total flowers destined for export.
According to IFTEX, Kenya is looking to expand its outreach to Asian countries that have been established as a potential market for flowers. Europe has been the main destination for regional flowers.
Clement Tulesi, the Kenya Flower Council (KFC) chief executive officer says his country has been experiencing stiff competition from Ethiopia, which highly subsidises its farmers.
“We want to use this exhibition as a platform to expand our share of the world market and we are already seeing the potential due to the number of firms that have shown interest in participating,” said Dick Van Raamsdonk, the chief executive of IFTEX.