Toshiba Gulf FZ (TGFZ), through its “Toshiba Channel Connect Event” in Kigali, Rwanda has launched its products as part of the ‘’Go Africa’’ Strategy.
TGFZ along with its distribution partner M/s Mitsumi hosted a launch gala dinner on May 15, 2018, at Marriot Hotel.
Mitsumi is a distributor with deep rooted infrastructure and experience in Africa.
TGFZ’s tie-up with Mitsumi is more than a decade old, which started with Toshiba Notebook PC business.
As part of TGFZ’s ‘’Go Africa ‘’channel strategy, the company intends to focus on in country operations to develop respective markets.
The firm plans to conduct regular product roadshows, sales and technical skills training for local business partners’ staff, focus on channel development and channel health and most important introducing the latest product and technology in line with the global launch.
TGFZ and Mitsumi has conducted many such roadshows in various countries of the African market.
Santosh Varghese, Vice President an Genrral Manager, Digital Products and Services –Middle East and Africa region at TGFZ officially launched the Toshiba Storage Strategy.
Toshiba is targeting approximately over 80 local and channel partners to roll out its products.
Toshiba, a 142 year old company with the DNA of innovation, has its Hard Disk Drive business since 1967.
Since then Toshiba has led the industry for over 50 years and succeeded in making its product more compact with higher capacities.
In the year 2004, Toshiba was awarded the Guinness book of World records for making the smallest HDD in the world – 0.85” in size.
As the latest innovation Toshiba has achieved a surface recording density of 2.34Gbit/mm2 per pater.
The company has a market share of 30% within MEA region.
Toshiba has also pioneered in the NAND business.
It is the 2nd largest NAND producer in the world. The new semiconductor type “Flash Memory” innovated in 1984 has revolutionized the storage industry.
Major industry leaders in “wearable devices” and “servers” use Toshiba NAND as their storage.
‘’Considering the economic and political stability within Africa region TGFZ has a “Go Africa” strategy.
Approximately, 38 African countries from East, West, North and South are managed directly by the TGFZ team.
Unlike other brands who handle Africa through a remote operation, Toshiba’s “Go Africa” strategy is to have an in country reach.
As a technology company, the firm foresees the 950 million populated African continent, with the high number of smart gadget users along with the 3G/4G and internet penetration will help the Toshiba storage business to grow in multifold in the coming years’’ said Santosh Varghese.
Toshiba is also a strong player in the enterprise business solution.
As part of promoting this segment TGFZ and Mitsumi participated in Secur-Expo- Kenya-Nigeria (Jan-March-2018) to showcase its strength in this segment.
Specialized products like the Surveillance storage drives are part of the TGFZ’s sales strategy for the “Go Africa” to grow as an independent category.
Check our site for more details and specific products launched.