There is a smarter way to recruit customers. And KCB Rwanda has one of them. On Wednesday evening, November 8, the bank dispatched members of its to management team to the University of Rwanda College of Business and Economics (UR-CBE) to engage students in digital banking.
Hosted by radio host and comedian Arthur Nkusi, the event was attended by over 300 students and university staff who were enlightened on new technologies in banking on both mobile and internet banking.
“Banking today has been revolutionalized to cater for the needs of our customers. The youth are a key element in technology advancement especially in financial services. They expect services instantly and usually on their mobile phones”, said Albert Akimanzi, Head of Marketing and Communications – KCB Rwanda.
“It is vital that we are consistent in educating our customers on the most current methods of managing their money and transactions,” he added.
KCB recently launched its newest mobile banking product, ‘Mobiloan’, an Application that enables customers to apply and receive loans instantly into their bank accounts.
The bank also showcased a new product that allows non-customers to instantly open an account using their phones by dialing *522# – a product which will enable the unbanked community to access banking services at any time, taking away the need to walk into a banking hall.
Students were able to open new accounts and some of them able to win smartphones branded Tecno Canmon C9 each worth Rwf150, 000 each with other gifts including phone power banks, pens, T-shirts, bags, notebooks to name but a few.
The students also participated in question and answer sessions and were able to learn more about digital banking platforms. Those who won queries were awarded smartphones; power banks, money among other gifts.
“Understanding digital banking will go a long way in promoting a cashless economy” Albert Akimanzi explained. “The youth will ultimately be the engine that drives digital financial usage and we are happy to facilitate this process,” he added.
Innocent Ntwari, Senior Manager in charge of Personal Banking and Channels said that the mobile banking platform “has been warmly welcomed by clients as it is simple and instant”, adding that, “It will help those who live in remote places where KCB Rwanda has no branches though they may not have accounts.”