Cofounder, Chairman and CEO of Facebook, Mark Zuckerberg has apologized after admitting that his work has been used to “divide people”.
In his Facebook page statement, Zuckerberg promised to “be better,” after heavy criticism in recent months, for the social platform’s role in the 2016 US Presidential election.
Facebook admitted having sold $100,000 worth of political adverts, designed to create divisions, to fake accounts suspected to be operated from Russia.
Zuckerberg had previously said that it was “crazy” to think that misinformation spread on Facebook influenced the outcome of the election, but he has now changed that view.
“Tonight concludes Yom Kippur, the holiest day of the year for Jews when we reflect on the past year and ask forgiveness for our mistakes,” he wrote on Saturday.
“For those I hurt this year, I ask forgiveness and I will try to be better. For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better,” he added
Facebook, which is reported to have handed approximately 3,000 ads to congressional investigators, is re-thinking the way it handles paid political advertisements.
It will allow anyone to view any political ads that run on the site, no matter whom they target, and also force political advertisers to reveal who is paying for the ads.
“After the election, I made a comment that I thought the idea misinformation on Facebook changed the outcome of the election was a crazy idea,…calling that crazy was dismissive and I regret it. This is too important an issue to be dismissive,”he observed.